• Thankfully 60 minutes of blaring music from neighbour in adjacent street has stopped! #
• Weekend "Storm" brings "Reigning Cats"!!! Geelong’s win will do so much for the people of Geelong — whole town really takes it to heart. #

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Just for fun (!) today I signed out of Amazon’s website (part of an inadvertant cookie cleanout) — so I was faced of course with signing in again to add a couple of books to my Wish List.

When you visit the Amazon home page, you’re even greeted with:

Hello. Sign in to get personalized recommendations. New customer? Start here.

Trouble is, there’s no obvious link to Sign In!

You’d think the words “Sign in” in the message above would be linked. Or somewhere obvious would be a prompt to sign in.

Alas, no such luck.

Now, I know I only have 13 years of online experience (been online as long as Amazon, since 1995!)… but you’d think the Sign In feature would be more obvious, and not hidden in other links. Here’s how it does work…

• You can sign in by clicking the words “personalized recommedations” — which is not obvious.
• You can NOT sign in by clicking on “Your Account” up in the top navigation area — which to me would be the most intuitive place to do so.
• You can sign in if you click on the button “Your Amazon.com” and then click on a really obvious, yellow Sign In button.

So why isn’t this yellow button an obvious inclusion on the home page (when the system recognises the visitor isn’t already signed in)? It makes sense to me from a usability point of view!

• Go the Cats!! I’m a Bombers fan who at least hopes the Cats win for Mark "Bomber" Thompson (and to keep the cup in Victoria!). #
• Woo hoo! Cats slaughter the Power by record-breaking 119 points!!! #

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• A little over 24 hours to go and the Cats will be celebrating and Port Adelaide supporters will be drowing their sorrows! #
• And then one more day for Melbourne Storm’s big win over Manly!! #
• Creating Land For Sale directional signage for 374 acre location 30 mins from Melbourne CBD. Info on www.riverlea.com over the weeend. #
• Finding the Antipodes maps online. ALL of Australia would tunnel into the Atlantic! Perth nearly hits Bermuda, but not quite. #

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