What cannot be commoditized for gift purchase these days?

Yes, plastic surgery via gift card. Need a new nose, mum? Here’s the card you’ll want for Christmas…

I noticed this PR Web press release tonight when surfing online — Rodeo Drive Plastic Surgery in Beverly Hills (the only plastic surgery center on world-famous Rodeo Drive) has unveiled its plastic surgery gift card.

If you read the article you’ll see some excellent writing and persuasion skills in action. Try this sentence:

“While the center has a discreet back entrance for Hollywood celebrities, it also provides procedures to people who never graced a magazine cover.”

Notice Cialdini’s social proof principle in action? Yes, this is the place Hollywood celebrities go to … how’s that for a powerful association. There are plenty of other sentences that also draw on the fact that plastic surgery is mainstream, luxurious, affordable and convenient.

According to the release, “The electronic gift card works for everything from consultations to nonsurgical rejuvenation with Botox and skin fillers to the center’s signature procedures such as tummy tuck, breast augmentation, and Beverly Hills liposculpture. It even can be used to give mom the renowned Rodeo Drive Mommy Makeover as a Mother’s Day gift. Gift card recipients are examined thoroughly to confirm their suitability for procedures.”

I still don’t think this tops Victoria’s Secret’s US$6.5 million diamond encrusted (800 carats) bra (Hearts on Fire Diamond Fantasty Bra) unvieled last Christmas!

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Each week I receive the Springwise newsletter, chock full of “new business ideas for entrepreneurial minds.”

One interesting new business idea in this week’s edition is ultra premium organic fruit and veggie juice, available in Singapore from Wild Bunch and Co.

This pic is from the Springwise article, showing the 100% organic juice in rather appealing, sexy bottles.

According to the article:

For SGD 300 (USD 195 / EUR 145) per month, customers get one 250 ml serving per day, made to order and delivered to their home or office, with bottles picked up for recycling.

Wild Bunch is also actively targeting bars, restaurants, event planners and spas. Restaurants are given suggested food pairings: “Try serving our range of green juices such as Iron Maiden and Cabbage Savage with sushi or better still sashimi.” And spas and resorts can offer their customers a One Day Detox Menu by Wild Bunch, a selection of six juices aimed at flushing out toxins and boosting immunity.

That US$195 cost per month, equates to $6.50 per day on a 30-day month, for one 250ml serving. That makes it $26 per litre — nice juice, and nicer juice profits! Great concept!