• Back from a nice morning walk and getting into a few hours of writing! #

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Okay, so I don’t exactly need a little yellow fish in my ear for this … perhaps a version that gives my eyes the ability to see and comprehend in the way the fish does for speaking!

Are you wondering what I’m babbling on about?

It’s to do with a Google ad I noticed tonight in my Google Mail — reading an email about Adobe InDesign magazine, this ad below somewhat caught my eye!

Now, I’m “guessing” it is in Arabic or similar — my visual recognition of languages gives me a hint — but I’m willing to admit I could be wrong here!

Why place an ad this way? Is there a setting that controls the ad for the language of the recipient? Because if there is, in this case, it’s way off the mark.

Curiosity got the better of me and I clicked through — it’s a firm that does design and web hosting (99% of the site is not in English, but the source code is and a couple of graphics), so they obviously had keywords relevant to my Google mail message … but I can’t image how this gets them a good response.

Unusual, but I don’t think profitable!

• Just ordered 20 new marketing, copywriting, advertising and persuasion books from Amazon! #
• What a great definition of a cash back offer — point 4 on this page: http://www.mtechlaptops.com/dellvsmtech.htm — ha! #

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Once again a courier company has stuffed up our job. They’re getting to be as unreliable as Australia Post.

Job booked (and confirmed by phone). Driver doesn’t get booking details, so job missed morning pick-up … which means it won’t get to the client until the next day.

Courier company response? We’d be lucky to get a verbal apology. And they still expect us to pay FULL PRICE for this abysmal service.

A fair dinkum courier company would send another driver — or pay for a taxi — or, god forbid, book an urgent door-to-door pick-up through a competitor. In other words, they would jump through hoops to get the job delivered.

But they don’t.

They ALL seem to be full of excuses rather than full of ways to satisfy their customers.

From a customer viewpoint, this industry is sadly lacking a decent provider who is prepared to guarantee their service and back it up.

I’d pay MORE for that. But none of the companies we know have a customer-centric service philosophy.

Actually, when it happens for jobs being sent from here to our customers, we cancel the original courier booking and pay ourselves for an urgent (”missile”) replacement service — and wear the cost. We want to keep our customers happy … I wish courier companies would do the same!

Damn frustrating.

While our current provider is better than what we’ve had in the past, they still lack that “do whatever it takes” attitude. I’d give them a “B” — fine most of the time, but not always.

If you know of a decent “A/A+ rated” service in Melbourne for the regular pick-ups/vouchers/coupons etc, we’d love to know.