Mel and I were out shopping today for a new picnic table, and were at Rays in Maribyrnong.

Once we’d selected our table and made our way back to the register to pay, the assistant asked if I had a Rays membership card.

I said that I did, but I’d left it at home. We normally get mail associated with a different store location, but, the assistant was able to quickly ask me my name, locate me in their customer database and apply the member’s discount anyway on my purchase — all without me having my card!

At the same time, she was able to confirm our mailing address to make sure our details were up to date.

Nice to know that my forgetfulness in not having my card with me didn’t stop Rays from rewarding me anyway… they were able to verify that I was a member and give me a discount, reinforcing the relationship they have with me as a customer.

As much as it sounds like “well, this should happen everywhere” — it definitely doesn’t, and scores a good impression on my visit.