The Google Juggernaut
Web Marketing | 9:22 am Tuesday, May 27 2008 |
Wow, seen these latest search engine figures?
Despite “only” having 62 percent market share and an estimated 5.1 billion searches, that’s a 35.4 percent year-on-year increase for Google.
Keep in mind there’s 38 percent of searches going on elsewhere (mainly Yahoo and MSN/Live, with a combined estimate of 2.2 billion searches) — so while Google does have the lion’s share, there are other marketplaces worth considering.
I notice that in my stats too even for this website — while Google rules, Live is still sprinkled liberally through the stats and sending a good bit of traffic. Actually in this case, Web Wombat also figures quite well in the search engine referrers.
I’d still be making my website as Google-friendly as possible, given both their overall share and growth.