Timed Publicity
Art of Selling | 4:56 pm Friday, Jul 20 2007 |
Interesting to see the story revealed this week about Borders bookstores moving a Tintin story from the children’s section to the adults section.
This story was first published in 1931.
So why did it make the news this week, some 76 years later?
This wouldn’t be the week leading up to the release of the final book in the Harry Potter series, would it?
Borders wouldn’t want their name subliminally associated with books in these final few days as media coverage of the Harry Potter book embargo, story, new movie and final book reach fever pitch?
Would they?
Oh yes they would!
Clever Borders. Perfect timing.