If you’re putting a website together, depending on how keen you are to optimise your site for search engine results, often the “title” of the website is something like:

Welcome to XYZ Company

This is not a good idea! If a visitor bookmarks your site, and the bookmarks are sorted alphabetically, you’ll be down near the end with all of the other sites starting with “Welcome to…”

Drop the “Welcome to” and make it easier to find your name amongst the visitor’s favorites/bookmarks.

If you are putting keywords into your title, remember than not that many of them will be visible when users are viewing the favorites/bookmarks. So having “Fantastic cheap business printing | Cheap Business Printing | Low C…” as your bookmark name may not help when visitors revisit your bookmark days, weeks or months later.

You might not want your name at the very front, but consider the wording that visitors will see later and make sure you’ve designed your name accordingly!