Our skills and capabilities include a range of hands-on, practical marketing, design, internet, public relations and advertising services. We focus on getting results for our clients.

Dean and Mel enjoy a variety of projects — from a print run of 300,000 full colour newsletters (with over 40 versions) to a single one-off banner or presentation certificate. From 12 metre wide billboard layouts to a single keyring of 24×36mm. Ads from the smallest classified to a full page tabloid design. From letters responding to client complaints to draft letters to leaders of Government.

We don’t do “everything” but we love variety and we love what we do.

Marketing

  • Flyers, posters and brochures
  • Direct mail
  • Newspaper advertising
  • Outdoor signs and banners
  • Shop displays
  • Large-format posters and displays
  • Letterbox leaflets and distribution
  • Key rings and stickers
  • All types of printing and custom stationery
  • Copy writing
  • In-house poster printing (to 600mm/24″ wide) and laminating to 1000mm (1m) wide

Printing and Graphic Design

  • From concept to finished print (and marketing!)
  • Full graphic design service
  • Business cards and stationery
  • Can provide full ISO14001 carbon-neutral green-friendly print solutions (beyond just using recycled paper) through our trade providers
  • Personalised (variable data printing) invitations and certificates
  • Handmade cards and invitations (unique, personal designs)
  • Keyrings (from 1 to 1,000’s)
  • Raffle Books
  • Posters and flyers
  • Personalised or numbered keyrings
  • Forms and carbonless stationery
  • Mail merge letters and document templates
  • Brochures and leaflets
  • Magnets
  • Stickers (sheets and rolls)
  • From one colour to full colour
  • Short-run or large quantities (1 to whatever)
  • Arrangement of distribution and delivery (eg, print personalised project, pack and send separately to 40 franchised shops or straight to each shop’s local distributor)
  • Scanning and proofing
  • Pre-press film
  • Offset, digital or inkjet output
  • All types of finishing
  • Copy writing

Promotional Products

  • Full graphic design service
  • Magnets
  • Handmade cards and invitations (unique, personal designs)
  • Keyrings (from 1 to 1,000’s)
  • Stickers (sheets and rolls)
  • For other promotional products, we recommend the Logo Logic range: and can provide artwork to suit any Logo Logic product. Contact us for a catalogue, or call Richard at Logo Logic directly on phone (03) 9971 0000 and ask him to look after you because Dean Kennedy sent you!

“To swear off making mistakes is very easy. All you have to do is to swear off having ideas.”
– Leo Burnett, Pioneer American advertising executive, 1891-1971

Web Hosting and Development

  • Web site hosting accounts — great value, world-class, carbon-neutral service
  • Domain name hosting
  • Websites utilising PHP, HTML and graphic design
  • Full e-mail services: personalised email message campaigns, email responders, email message boxes and communication advice
  • PHP script implementation (including MySQL database and SQL language)
  • “Smart” and sophisticated PDF documents
  • Marketing and site promotion
  • Forms
  • Usability and interface design
  • Site statistics
  • Online marketing
  • Flat database manipulation
  • Web interfaces for client updates
  • Strategic planning
  • Copy writing
  • High-performance reliable and redundant servers
  • Domain name registration
  • Full ongoing web site maintenance
  • From DIY to totally hands-off solutions

Advertising

  • Advertising artwork design
  • Advertising media placement in daily or weekly newspapers or other publications as required (bromide/film, pdf and other formats via email or digital ad delivery services (WebSend/Quickcut)
  • Communications strategies
  • Copy writing and sales letters
  • Promotional advertising products

PDF Documents

  • We can often extract/unlock (ethically) documents with relevant information
  • Extract logos and pictures for other purposes
  • Merge specific information (eg, add contact info for a travel agent to a wholesaler’s flyer)
  • Create pdf-based newsletters and various size documents
  • Optimise file sizes for emailing/web usage, even from existing pdf files. Eg, merge 4 pdfs totalling over 30Mb into one 3-4Mb pdf
  • Add in backgrounds and watermarks; use pdf features such as linking, splitting pages, forms

Multimedia

  • Corporate PowerPoint presentations — from single presentations to a linked series of files with an easy navigation panel
  • DVD and VCD slideshows, corporate video presentations
  • Disc and case printing
  • Capture of website screenshots, audio and video
  • In combination with event compendiums, workbooks or delegate notes

Public Relations
Prior to his business activities with Terrabyte Communications and DMK, Dean Kennedy has more than six years of direct full time political experience, both in political campaigning and administration. As part of his role, Dean undertook projects relating to campaign tactics, project briefings, speech writing, preparing detailed correspondence and representations, organising Ministerial events (on occasion arranging a Government Cabinet community day of events involving more than 40 separate, co-ordinated events), electorate and constituent communication and advocacy. His total political involvement in campaigning and activities spans over 17 years: or all of the time since finishing high school in 1988. Campaign activity includes marginal seat campaigning, as well as roles as campaign director or a primary role in various state and federal seats for almost all elections in Victoria since 1992. That practical background, as well as business experience with Terrabyte/DMK, now benefits DMK clients in the following public relations areas:

  • Government and political relations
  • Project briefings
  • Project administration
  • Corporate correspondence (letters, proposals etc)
  • Communications strategies
  • Media releases
  • Online research, web capture and site/list monitoring
  • Newsletters and corporate communications — create artwork style, liaise with advertisers, draft and proof, multiple versions, organise printing and distribution
  • Corporate style guides and templates
  • Copy writing
  • Corporate photography